In this course, students examine the various media that we consume multiple times daily from a traditional public viewpoint, but also research what happens behind the scenes. How do newspapers, magazines, radio and TV broadcasters and online outlets decide what stories to report? How do they make money? Are they managed efficiently? What role do advertisers play in newsrooms? Is the audience more involved because of social media? What are the ethics involved? Perhaps most importantly, what does the future hold?
The required text for this class is, “Media Management: A Casebook Approach.”
Hayden Coombs 