This course focuses on the application of social media principles to sports management. Upon completion of this course, students will be able to:
- Evaluate audience engagement with social content related to sports.
- Analyze whether social content produced by sports journalists and communicators follows best practices, including media law and ethics.
- Use social media to promote sports content and branding.
- Use social media effectively in sports breaking news/crisis communications situations.
- Use social media to enhance audience engagement with a live sporting event.
- Use social media as a reporting/research tool in sports journalism and communications.
- Use social media to tell sports feature stories.
- Design social media campaign/strategy/project (for students taking this as a skills course).
Hayden Coombs 