The greater richness offered by the visual element, the more powerful it is. Films are cultural artifacts that contain messages about class, ethnicity, and gender; sociological documents that record the look and mood of a period; and psychological texts that speak to social anxieties and tensions (Berger, 2002). Films are also power educators, that expressContinue reading “FILM”
Tag Archives: Academic
TYPOGRAPHY
The first thing you notice about every piece of text, be it print or online, is the font. While the font is seemingly just an aesthetic choice, font selection can say a lot about the content. Imagine reading an academic article written in a font like Comic Sans MS. At the same time, imagine readingContinue reading “TYPOGRAPHY”
GROUNDED THEORY
Grounded theory is a theory that is derived from data that was gathered and analyzed during the research process. The Strauss and Corbin reading explained, “In this method, data collection, analysis, and eventual theory stand in close relationship to one another… Rather, the researcher will begin with an area of study and allows the theoryContinue reading “GROUNDED THEORY”
JAMES HERRICK
Through reading James Herrick’s “The History and Theory of Rhetoric: An Introduction,” I was educated on the origins of rhetoric and the role it has played in shaping modern day society. I specifically was interested in the evolving roles that rhetoric has played throughout history, the historical impact of the sophists, and the arts ofContinue reading “JAMES HERRICK”
PERCEPTION
This semester I am taking a visual literacy class. I am excited to learn more about this complicated topic, as I have relatively little background in visuals. I believe that this topic could play a big part in my thesis, but there is one thing that worries me: I am colorblind. I found out thatContinue reading “PERCEPTION”
SEMIOTICS
Semiotics Semiotics, or the study of signs, includes a host of theories about how signs come to represent objects, ideas, states, situations, feelings, and conditions outside of themselves. The study of signs not only provides a way of looking at communication but also has a powerful impact on almost all perspectives now employed in communicationContinue reading “SEMIOTICS”
RHETORIC
Rhetorical Criticism in communication studies can be defined as a descriptive analysis and evaluation of communication methods. A communication critic, in a rhetorical sense, would therefore actively seek out persuasive uses of communication and interpret what the messages are that are being communicated. Methods of communication that are subject to rhetorical criticism include: public speeches,Continue reading “RHETORIC”
METAPHORS
Metaphors are play a prominent role in our society. Whether they are being used to teach a lesson or make a concept more approachable, they are prevalent in many aspects of our public and private lives. Foss defines a metaphor as, “A non-literal comparison in which a word or phrase from one domain of experienceContinue reading “METAPHORS”
INFO RECALL
The article, “Information Recall of Four Elements Among Young Newspaper Readers,” written by Wayne Wanta and Jay Remy (Newspaper Research Journal 16 [2], 1992), examines the ability of high school students to process and recall information contained in four different print-newspaper elements. The elements were: in-story texts, graphics, index boxes, and pullout quotes. I believeContinue reading “INFO RECALL”
ORG CHANGE
What is Organizational Change? Every organization will go through change at some point during its lifespan. Organizational change can be defined as going through a transformation. When referring to organizational change, we frequently talk about changing circumstances that place individuals and organizations in constant states of flux (Zalabak, 2006). Organizational change occurs when business strategiesContinue reading “ORG CHANGE”
Hayden Coombs 