TYPOGRAPHY

The first thing you notice about every piece of text, be it print or online, is the font. While the font is seemingly just an aesthetic choice, font selection can say a lot about the content. Imagine reading an academic article written in a font like Comic Sans MS. At the same time, imagine readingContinue reading “TYPOGRAPHY”

GROUNDED THEORY

Grounded theory is a theory that is derived from data that was gathered and analyzed during the research process. The Strauss and Corbin reading explained, “In this method, data collection, analysis, and eventual theory stand in close relationship to one another… Rather, the researcher will begin with an area of study and allows the theoryContinue reading “GROUNDED THEORY”

JAMES HERRICK

Through reading James Herrick’s “The History and Theory of Rhetoric: An Introduction,” I was educated on the origins of rhetoric and the role it has played in shaping modern day society. I specifically was interested in the evolving roles that rhetoric has played throughout history, the historical impact of the sophists, and the arts ofContinue reading “JAMES HERRICK”

NARRATIVES

Throughout the readings by Walter Fisher, “Narration as a Human Communication Paradigm: The Case of Public Moral Argument” and “The Narrative paradigm: An Elaboration,” there were several reoccurring themes that I feel are important to address. They are: what is narration, what is a paradigm, and what makes a narrative paradigm. Fisher explains that theContinue reading “NARRATIVES”

PERCEPTION

This semester I am taking a visual literacy class. I am excited to learn more about this complicated topic, as I have relatively little background in visuals. I believe that this topic could play a big part in my thesis, but there is one thing that worries me: I am colorblind. I found out thatContinue reading “PERCEPTION”

SEMIOTICS

Semiotics Semiotics, or the study of signs, includes a host of theories about how signs come to represent objects, ideas, states, situations, feelings, and conditions outside of themselves. The study of signs not only provides a way of looking at communication but also has a powerful impact on almost all perspectives now employed in communicationContinue reading “SEMIOTICS”