SEMIOTICS

Semiotics Semiotics, or the study of signs, includes a host of theories about how signs come to represent objects, ideas, states, situations, feelings, and conditions outside of themselves. The study of signs not only provides a way of looking at communication but also has a powerful impact on almost all perspectives now employed in communicationContinue reading “SEMIOTICS”

RHETORIC

Rhetorical Criticism in communication studies can be defined as a descriptive analysis and evaluation of communication methods. A communication critic, in a rhetorical sense, would therefore actively seek out persuasive uses of communication and interpret what the messages are that are being communicated. Methods of communication that are subject to rhetorical criticism include: public speeches,Continue reading “RHETORIC”