Framing Theory

Visual Framing

An Excerpt from “How Visuals Contribute to Framing Effects.” In today’s modern news coverage, photos, illustrations, graphics, and other visuals play a prominent role. It is accepted that visuals in news media help define and frame issues. Framing is often used in discussing news media reporting. Gamson and Modigliani (1987) explain that a frame isContinue reading “Visual Framing”

For my thesis I have been studying up on framing theory. It may not be the most exciting blog post you’ve ever read, but…wait…it just might be! No, it really won’t be. But I think it’s cool. What is Framing Theory Framing theory was originally introduced by a renowned sociologist named Erving Goffman. In hisContinue reading “Framing Theory”